Tuesday, 14 May was the official start of the technical program with welcomes from the WAA Chair Sunil Abayratna, Nicholas Blake AGN LONDON, and the AGN MEMBER FIRM BASED IN JORDAN, ADEL HABIB.
The most compelling presentation of the entire meeting was next with Dr. Issam Ayoubi.
A fascinating presentation about “Why do some business fail and other succeed” while outlining the book “Business Model Generation” written by Alexander Osterwalder & Yves Pigneur in a way that captured all attendees’ attention immensely and gave us vision, insight, and inspiration.
Dr. Ayoubi said: “You need to put one picture in your mind to how the business works.” He then explained: “a business model can best be described through nine basic building blocks that show the logic of how a company intends to make money.
The nine blocks cover the four main areas of business: customers, offer, infrastructure and financial viability.
The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems.” He then discussed briefly the nine building blocks:
- CUSTOMER SEGMENTS
- VALUE PROPOSITION
- CUSTOMER RELATIONSHIPS
- REVENUE STREAMS
- KEY RESOURCES
- KEY ACTIVITIES
- KEY PARTNERSHIPS
- COST STRUCTURE
Then we executed all the 9 concepts through productive work groups.
Completing Monday’s program we all enjoyed a dinner at the Panorama Dead Sea restaurant; a fine dining restaurant with an amazing sunset view.
Wednesday, 15 May, several members from different countries gave an overview of their firms.
Members then resolved all the internal matters of AGN WAA and created real value for the future of AGN WAA.
Meeting in the Dead Sea-Jordan was a truly delightful experience for all AGN delegates.